Marloes is a parenting and user experience expert at Urban Iki. With a two-year-old daughter and years of experience in the world of young parents, she knows better than anyone what everyday life looks like for moms and dads.
Interestingly, she used to have a bit of a love-hate relationship with cycling. But since her daughter was born, that has completely changed.
“There’s nothing more fun than heading out together. Seeing her little face light up at everything she discovers… that’s exactly what the Iki feeling is all about for me.”
She brings that personal experience into her work every day. Because in the end, it’s not just about a product. It’s about the moments you share together.
The little things that make the difference
Marloes looks at how parents really use a child bike seat in everyday life. What works well? What challenges do they face? And how can you make it as easy and comfortable as possible?
She doesn’t rely only on her own experience, but also gathers insights from conversations with parents, social media, and real-life observations. Together with colleagues like Lisette and Marleen, she translates these insights into improvements in both product and brand experience.
“It’s often the little things that matter most. Ease, comfort, just being able to go without any hassle.”
Her favorite product? The windscreen. Not only because it feels safe, but also because it adds comfort for the child and truly completes your Urban Iki setup. Practical and stylish.
Just go and explore together
Marloes’ advice to other parents is simple: just go! Get on your bike and explore together.
The Netherlands is full of beautiful places to visit with your child. With the Urban Iki Hotspot Map (only for The Netherlands and Belgium), she helps parents discover those places. From hidden gems to fun playground stops along the way.
“You don’t have to overthink it. Just go. There are so many amazing places to explore together. It’s more than you’d ever expect.”
At events like the Negenmaandenbeurs, Marloes sees time and again how parents connect with that feeling. The idea of heading out together, taking those first rides, discovering new things. It brings big smiles to people’s faces.
And not just for parents. “Our biggest fans might actually be grandparents. They know exactly how special those first moments together really are.”
The Iki feeling in everyday life
According to Marloes, the strength of Urban Iki lies in the feeling the brand creates. That moment when you start exploring the world together, that’s what it’s all about.
With her background in entrepreneurship and marketing, she understands how important it is to translate that feeling into everything you do. From product to content, and from advice to experience.
For her, it’s simple: if parents recognize themselves in what you create, then you’ve done it right.
“You and your child are at the start of something really special. And if we can play even a small part in that, it means everything.”
Nederland/België
United Kingdom
Danmark
